What is the purpose of this notice?
To describe how we collect and use personal data about you in accordance with the General Data Protection Regulation (GDPR).
What we need
Fieldfare Farmers Limited will be what is known as the “Controller” of the personal data you provide to us. We only collect basic personal data about you such as name, address, e-mail, telephone number, cropping information, financial information including VAT registration number and relevant bank details for payment purposes. This does not include any special categories of personal information about you (known as Special Category Data).
Why we need it
We need to know your basic personal data in order to meet our statutory, legal and contractual obligations, provide goods and services to you. We will not collect any personal data from you that we do not need to provide and oversee these services to you.
What we do with it
We only ever use your personal data with your consent, or where it is necessary:
• to enter into, or perform, a contract with you
• to comply with a legal duty
• to protect your vital interests
• for our own (or a third party’s) lawful interests, provided your rights do not override these.
In any event, we will only use your information for the purpose or purposes it was collected for (or for closely related purposes).
We may process personal information for certain legitimate business purposes, which include some or all of the following:
- account set up and administration
- providing goods and services
- meeting internal audit requirements
where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers
• to identify and prevent fraud
Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights at all times.
When we process your personal data for our legitimate interests, we will make sure that we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.
Where we keep it
We are based in the UK and we store our data at our registered office, Lea Hall Farm, Ash Parva, Whitchurch, Shropshire SY13 4NP.
How long we keep it
We will only use and store information for so long as it is required for the purposes it was collected for. How long information will be stored for depends on the information in question and what it is being used for.
We continually review what information we hold and delete what is no longer required. We will not retain your data for any longer than necessary, including for the purposes of satisfying, any legal, accounting or reporting requirements. In order to comply with law and to ensure we have the necessary information required in order to resolve future issues that might arise, we retain all personal data for a minimum period of seven years from collection.
What are your rights?
We want to ensure that you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:
• the right to confirmation as to whether we have your personal data and, if we do, to obtain a copy of the personal information we hold (this is known as a data subject access request)
• the right to have your data erased (though this will not apply where it is necessary for us to continue to use the data for a lawful reason)
• the right to have inaccurate data rectified and
• where technically feasible, you have the right to personal data you have provided to us which we process automatically based on your consent or the performance of a contract. This information will be provided in a common electronic format.
Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so.
If you wish to raise a complaint on how we have handled your personal data, you can contact: Data Protection Officer, Fieldfare Farmers Limited, Lea Hall Farm, Ash Parva, Whitchurch, Shropshire SY13 4NP.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law, you can complain to the Information Commissioner’s Office, the UK supervisory authority for data protection issues.
